MYRSKYVUORI
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USER RESEARCH
Researcher
MY ROLE
Mobility as a Service (MaaS)
TYPE OF CLIENT
Global Map Service
CLIENT
BRIEF
A global mapping service company wanted to understand how people use Mobility as a Service (MaaS) to combine travel planning and transportation. They wanted to focus on the use of the Whim app in Helsinki, Espoo, and Vantaa.
We conducted a comprehensive user research study to gain insights into how customers use the app and their overall experience. The study included participant recruitment, online surveys, phone screening interviews, diary studies, participant forms, particiant photos and videos, daily check-ins and questions, moderation and daily debriefs, in-depth interviews, data analysis, and qualitative content analysis.
WHAT WE DID
The user research stury revealed valuable insights into how people use MaaS and the Whim app. The study found that users valued the convenience of having multiple transportation options in one app, as well as the ability easily plan and pay for the trips. The study also identified areas for improvement, including the need for clearer pricing information and better integration with publiv transportation. The results of the study were used to make improvements to the client's app, based on the needs and preferences of Whim's users. The insights gained from the study were used to inform future product develpment and to ensure that the app met the needs of its users.
RESULT
LESSONS LEARNED
As a researcher in a user research study focused on understanding how people use Mobility as a service (MaaS). I gained valuable knowledge and experience in conducting user research.
Research
1
The project was unique in that it required a high level of flexibility due to the customer being located in both Australia and the USA. I had to be adaptable in scheduling meetings and acommodating in different time zones. Additionally, the customer watched the IDI's in real time, so I had to have a simultaneous translator present.
Communication
3
I was responsible for screening participants, conducting individual interviews (IDI's), moderating the diary study, and analyzing the data. I also presented the results of the study to the customer and translated the materials they provided.
Methods
2
Overall, the project allowed me to hone my research skills and gain experience in working with a global team.
Summary
4
I'm open to new projects and collaborations. If you have a creative idea, need assistance in project planning, or seek consultation, feel free to reach out. Drop a message below or book a meeting, and let's discuss how we can create something amazing together!